Alena is a storyteller and a writer with an environmental conscience who believes in the power of words and art to bring people closer to our natural world and to one another. She studied journalism in London before becoming fashion editor for an international arts & culture magazine. She has collaborated with ethical textile artists in Cuba, Arizona, London, Morocco and New Zealand, and was a finalist in the Kering’s Award for Sustainability. She now works as a freelance writer and creative consultant.
Her work explores issues of identity, sustainability, ethics, zero-waste and environmental activism, covering topics such as permaculture, biodiversity, street art, farming, indigenous rights and preservation of traditional cultural craft. Two of her most prominent investigations have explored the symbol of the hijab in Moroccan youth culture and examined the sustainability of the surf industry. She regularly interviews artists and pioneers who advocate for a better world.
Through her research and writing, she intends to inspire change, dispel myths, destroy complacency and bring new ideas to light. Alena hails from Northern Ireland and lives in New Zealand.